Services
Publicity
The Waters Group has developed an extensive national media network for Publicity and Promotion in the areas of Business, Arts, Fashion, Design, Science, Technology, Education, Future Issues, Philosophy, Business Ethics and Greenhouse issues.
Media Relations
The Waters Group has been particularly successful in presenting issues based material to the media. Thorough research of the issues concerned and the subsequent development of unique story-line concepts has been the basis for this success.
The development phase is supported by a strategy of developing pertinent, in depth, media releases, and pursuing the story concepts with strong personal follow-up and liaison with key media. Media conferences with press material are organized and implemented as part of that process.
Marketing Concepts
The Waters Group has a well demonstrated capacity and experience to develop marketing concepts to identify with and re-enforce the desired project management.
Publications
The Waters Group has many years of experience with the development and publication of in-house and other related publications.
The Waters Group glossy corporate lifestyle magazine, 101 Collins Street Quarterly Magazine, has now entered it's 12th year of publication.
Media Concept development
The Waters Group will develop media concepts, research and write media material to support publicity and promotional activities. Speech writing on non political matters is available. These skills include concept development, researching and writing, marketing and media sales.
Graphic Design
The Waters Group will facilitate the development of Graphic Design programs and works with an experienced design team to develop and execute the resultant design briefs. Corporate branding requirements including Publications, Annual Reports, Logo, Stationary and Brochure design for Corporate Image re-enforcement are undertaken.
Special Events - Concepts - Media Award
The Waters Group has the capacity and experience to develop programs for launches, corporate and civic celebrations, public days and theme based events.
The Waters Group will manage the event in total or provide such consultation components as negotiated. Event and promotional concepts will be developed to re-enforce the desired project image.
TWG has implemented major event programs in both Australia and around the world especially in Greenhouse issues.
The TWG SunRace-AGO media coverage reached many millions of Australians from the outback to our regional centers and major cities. International television coverage reached 200 million people throughout the world.
The TWG Media event, SunRace, won the prestigious 2001 national Banksia Environmental Foundation Award in the category: Communications – promoting change through active participation.
Photography / DVD
The Waters Group works with a number of highly regarded still and digital professionals to provide photographic, digital and documentary productions. This represents many years of creative professional experience.